The Inform blog
Review management, explained
Practical guides to review management for multi-location brands and agencies: AI replies, brand voice, negative reviews and weekly insights.
How to Track Top Actions and Response Performance Across Your Stores
See what customers keep raising, what to do about it, and how well your team is actually replying — weekly, monthly or all-time.
How to Turn Negative Reviews Into a Real Next Step with AI
Stop replying to bad reviews with an apology and nothing else. Set one contact and let every negative reply end with a real way to fix it.
How to Download White-Labelled Store and Franchise Performance Reports
Export a shareable PDF of any store or organisation summary, branded with your own logo — no spreadsheets, no Inform branding.
How to Build a Custom AI Brand Voice for Review Replies
Write your own AI brand voice in plain English and have every Google review reply sound like your business — not a template.
How to Manage All Your Store Reviews in One Dashboard
Stop switching between Google listings. Manage reviews for every location in one dashboard, with AI replies and weekly insights.
How to Gain Franchise Insights using AI
Compare every franchise location in one view, with AI summaries for ratings, review volume and sentiment across all your stores.
How to Set Up an AI-Powered Store Insights Dashboard with Sentiment Scoring
Build a store insights dashboard with AI sentiment scoring: track ratings, trends and what customers actually care about, weekly.
How to Customize Your Brand Voice on Reviews with AI
Keep every review reply on brand. Pick an AI voice, set phrases to use or avoid, and stay consistent as review volume grows.
How to Make AI Manage Your Review Responses Completely Hands-Free
Set up Weekly AI Auto-Reply so Google reviews are answered automatically — on brand, every week, with no manual work.
How To Send Authentic, Personalized Replies to Reviews with AI
Send review replies that sound human, not templated. Use AI to personalise responses at scale without losing your brand voice.
4 Big Mistakes ORM Managers Make When Managing Google Reviews (And How to Avoid Them)
Four common Google review management mistakes — and practical fixes to protect your brand and build stronger customer relationships.
Answer every review. Learn from all of them.
AI replies in your brand’s voice, and a weekly report on ratings, sentiment and what to fix at every location. Start free, no credit card.