Pricing

Answer every Google review in your brand’s voice, and see what customers keep saying at every location. Free for one store, $39.99 a month for unlimited AI replies, and as little as $15 a location for larger groups.

Free

Start managing Google reviews for one location, with 20 AI replies each month. Free forever.

$0free forever, no credit card

Start free
  • Phrases to Avoid/Mention
  • 20 AI Voice/Responses
  • Templated Responses
  • Automated Replies
  • In-Dashboard Reviews
  • 1 location

Most popular

Single Store

Unlimited AI replies and weekly review insights for one location. Save one month with yearly billing.

$39.99per month, 1 locationOne month free on yearly billing

Get started
  • Weekly store summary
  • Phrases to Avoid/Mention
  • Unlimited AI Voice/Responses
  • Templated Responses
  • Automated Replies
  • In-Dashboard Reviews
  • 1 location

60 days free trial

Multi-Store

Manage reviews and compare weekly insights across two to five locations. Save one month with yearly billing.

$149.99per month, up to 5 locationsOne month free on yearly billing

Get started
  • Weekly store summary
  • Weekly organization summary
  • Phrases to Avoid/Mention
  • Unlimited AI Voice/Responses
  • Templated Responses
  • Automated Replies
  • In-Dashboard Reviews
  • Up to 5 locations

Corporation

Volume pricing for chains, franchises, and agencies with six or more locations. Contact Inform for a monthly or yearly quote.

From $189.98per month, 6+ locationsOne month free on yearly billing

Get a quote
  • Weekly store summary
  • Weekly organization summary
  • Phrases to Avoid/Mention
  • Unlimited AI Voice/Responses
  • Templated Responses
  • Automated Replies
  • In-Dashboard Reviews
  • Professional Consultation
  • On-demand Support
  • Locations tailored to your quote
  • Volume pricing from $15 a location. See the rates
  • Monthly or yearly

    No lock-in either way. Change plan, switch billing period or cancel whenever you like.

  • No card to start

    The free plan needs no payment details, and Multi-Store is free for its first 60 days.

  • Unlimited AI replies

    Every paid plan answers as many reviews as you get. No per-reply charges.

  • Official Google connection

    Replies post through the Google Business Profile API. Revoke access any time.

Also included, on every plan

  • A Chrome extension that suggests replies inside Google’s own review screens
  • Replies to one and two-star reviews end with a real next step, not just an apology
  • A free Google review audit that compares you with others nearby, no account needed

Prices in USD, cancel any time. Yearly billing charges 11 months up front and runs for 12. Not sure which plan fits? Talk to us.

6+ locations

Volume pricing for chains, franchises, and agencies

The more locations you run, the less each one costs. Here is what larger groups pay.

Monthly price, yearly price, price per location and saving, by location count
LocationsPer monthPer yearPer locationYou save
6$189.98$2,089.78$31.6621%
10$269.98$2,969.78$27.0032%
20$479.97$5,279.67$24.0040%
30$674.96$7,424.56$22.5044%
50$974.94$10,724.34$19.5051%
80$1,199.92$13,199.12$15.0062%

Savings against running every location on the Single Store plan. Yearly billing charges 11 months and runs for 12, so per location it works out lower again.

Example

$511.96a month

A 21-location group, at $24.38 per location, 39% less than paying for each one on its own. Billed yearly it is $5,631.56, which is $22.35 per location a month.

Get a quote for your locations

Pricing questions

Is the free plan really free?

Yes. It covers one location and a monthly allowance of AI replies, with no credit card and no time limit.

What counts as a location?

Each Google Business Profile location you connect to Inform counts toward your plan’s location limit.

What is in the weekly insight report?

Ratings, sentiment and standout comments for each location, plus Top Actions, the complaints that keep recurring grouped with the customer quotes behind them, and response performance: your reply rate, average reply time and any negative review still unanswered.

Insights cover Yelp and Tripadvisor listings as well as Google, and download as a white-labelled PDF carrying your logo, or your client’s.

How is pricing worked out for six or more locations?

Your rate per location falls as you add locations. The table above shows what groups of six to eighty pay; tell us your location count and we will confirm the exact figure.

What if I add more locations than my plan covers?

Move up to the plan that covers them and the new locations connect straight away. Inform will not link a location beyond your current plan’s limit, so you are never billed for one by surprise.

How does yearly billing work?

Pay for 11 months and the twelfth is free, on every paid plan and on volume licensing. You are charged once at the start of the year.

Switching between monthly and yearly is handled in your billing settings, and the change is prorated.

Am I tied into a contract?

Choose monthly or yearly billing. You can cancel renewal from your billing settings and keep access until the end of your paid period. Multi-Store starts with a 60-day free trial.

Do you work with agencies?

Yes, and most prefer to run Inform themselves: set each client up as its own organization under one Google sign-in, send white-labelled PDF reports carrying the client’s logo, and build your own packages on top at your own margin.

Ask us for the reseller guide and partner rates.

Answer every review. Learn from all of them.

AI replies in your brand’s voice, and a weekly report on ratings, sentiment and what to fix at every location. Start free, no credit card.

Free Google review auditNo sign-upSee how your reviews compare to businesses near you in about 30 seconds.