Every Google review answered, in your brand’s voice

Inform is review-management software that uses AI to reply to Google reviews in your brand’s voice, and sends a weekly report on ratings, sentiment and recurring issues for every location. It is built for multi-location brands, franchises and the marketing agencies that manage them.

Yes. The free plan covers one location and a monthly allowance of AI replies, and you do not need a credit card to start.

Paid plans add more locations, unlimited AI replies and the weekly insight reports.

Sign in with your Google account and choose the locations to manage. Pick an AI voice, add any phrases to use or avoid, and set up rules for the reviews you want to handle yourself.

From there you can generate a reply to any review and edit it before it posts, or turn on auto-reply and let Inform answer new Google reviews every week.

Replies are posted to Google reviews, through your Google Business Profile.

The weekly insights also cover Yelp and Tripadvisor: add those listings and their reviews are included in your sentiment and rating reports.

Each reply is written for the review in front of it, so it responds to what that customer actually said. Choose from Friendly, Quirky, Humorous, Formal and Optimistic voices, or describe your own brand voice in plain English, and list phrases the AI should always or never use.

Yes. Rules run before the AI does. For example, leave every review under three stars for a manager to answer personally, or reply to reviews that mention a keyword with your own template.

Turn on review remediation and every automatic reply to a one or two-star review ends with a real next step instead of only an apology: each location’s own Google phone number, a support email, or a short instruction you write.

That is who it is built for. See every location in one organization view or drill into a single store, track response rate and reply time by location, and download white-labelled PDF reports with your own logo, or your client’s.

Yes. The Inform extension suggests replies right inside Google’s own review screens, using the same voice and rules you set in Inform.

Google says local results are based on relevance, distance and prominence, and that “positive reviews and helpful replies can help your business stand out.” Replying will not guarantee a higher ranking, but consistent, specific replies show searchers, and Google, that a business is active and listening.

Pick your business and see where your rating and review count rank against similar businesses nearby, what it would take to move your rating, and which profile settings affect whether you show up in local search. It takes about 30 seconds and needs no account.

Only if you turn on auto-reply. Until then, you generate a reply, read it, edit it if you like, and post it yourself. Inform connects through Google’s own sign-in, and you can revoke its access from your Google account at any time.