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How to Gain Franchise Insights with AI

By
Stephanie Zhang
Stephanie Zhang
Posted
April 1, 2025
Managing multiple store locations comes with challenges. Are all your locations maintaining high-quality service? Inform AI’s Org Summary Insights Page simplifies multi-store management.

Managing Multiple Store Locations?

Managing multiple store locations comes with unique challenges, especially when it comes to tracking customer feedback. Are all your locations maintaining high-quality service? Which stores are struggling with negative reviews? Inform AI’s Org Summary Insights Page simplifies multi-store management by providing AI-powered insights, helping you make data-driven decisions with ease.

Setting Up a Franchise Insights Dashboard Manually

If you prefer a hands-on approach, you can set up a franchise insights dashboard manually. This typically involves: 1. - Aggregating Reviews – Exporting reviews from platforms like Google, Yelp, or Trustpilot. 2. - Analyzing Sentiments – Using tools like Excel formulas or third-party AI sentiment analysis. 3. - Visualizing Data – Creating graphs and charts to compare store performance. 4. - Reviewing Trends Weekly – Continuously updating data for ongoing tracking. While this approach works, it requires constant maintenance and technical expertise.

Other Tools for Franchise Insights

Several third-party solutions can help with review analytics: - Google My Business Insights – Provides data on search visibility and customer actions but lacks deep sentiment analysis. - ReviewTrackers – Offers reputation management but requires manual configuration. - Excel + Power BI – Customizable but requires advanced skills to automate insights effectively.

**The Limitations of These Methods** - Time-Consuming – Manually gathering and updating review data takes hours every week. - Limited AI Capabilities – Most tools lack automated sentiment analysis. - Lack of a Centralized View – Comparing multiple stores manually can be cumbersome and inefficient.

**Why We Recommend Inform AI** Inform AI simplifies multi-store review tracking by automating the process and providing AI-powered insights. Instead of spending hours analyzing reviews, let Inform do the work for you in seconds.

Introducing the Org Summary Insights Page with Inform AI

**Setting Up Your Dashboard** If you haven’t used Inform before, getting started is simple: 1. Sign Up and Connect Your Business - Visit informreviews.net. - Click Try Now or Log In from the top navigation bar. - Sign in with the Google account that manages your business reviews. 2. Enable Store Integrations - If you haven’t already, set up your store integrations by navigating to Org Settings > Integrations. - Select all the stores you want to automate replies for. This setup takes just seconds! - Sign up and log in – Create an account and access Inform AI. - Connect your business locations – Integrate your review sources. - Enable automated insights – Inform AI will start analyzing reviews instantly. Once set up, you can navigate to your insights easily: - Go to the Summary Page – This is the home page for Inform AI and can be accessed from the left navigation menu.

Exploring the Org Summary Insights Page

**Automated Weekly Updates** The Org Summary Page updates every week, giving you fresh AI-driven insights on how your entire organization is performing. It factors in review sentiments, star ratings, and the volume of reviews received across all locations.

**Key Overview (Top Bar)** - Org Summary Score – AI-driven rating (Excellent, Good, Ok, Poor) summarizing overall performance. - Org-Wide Average Rating – Displays the average star rating across all locations this week. - Total Reviews Received – Tracks the number of reviews received across all stores this week.

**Detailed Insights** - Bar Chart: Reviews Per Store – Quickly compare how many reviews each store received this week. - Bar Chart: Average Store Ratings – Identify which stores need support or are excelling. - Historical Ratings Line Graph – See how ratings have evolved for each store over the past month. - Positive/Negative Sentiment Graph – Filter by key categories (Quality, Efficiency, Price, Ambiance) and analyze customer sentiment.

For this last one, a key feature of Inform AI is its AI Sentiment Analysis, which categorizes customer feedback into: 1. Quality of Products/Services 2. Pricing & Value 3. Wait Times & Efficiency 4. Ambience & Store Experience

Each category has a progress bar: - Green – Percentage of reviews with positive sentiment. - Red – Percentage of reviews with negative sentiment. - Yellow – Neutral sentiment. - Gray – No sentiment detected. These insights help pinpoint which stores need operational improvements and where strengths lie.

Drill Down into Store-Level Insights

For deeper analysis, click on any store's data in the Org Summary Page or use the dropdown in the top right to navigate to a specific store’s insights. Learn more about store-level insights in our blog post: [How to Set Up an AI-Powered Store Insights Dashboard with Sentiment Scoring](https://informreviews.net/blog/how-to-set-up-an-ai-powered-store-insights-dashboard-with-sentiment-scoring).

Why Choose Inform AI?

Inform AI simplifies review management and sentiment analysis, helping businesses: - ✅ Save time by automating review analysis. - ✅ Get real insights with AI-powered sentiment detection. - ✅ Make informed decisions with easy-to-read performance summaries. - ✅ Enhance customer experience by proactively addressing concerns. By leveraging AI for review insights, franchises can take a data-driven approach to improving their service, pricing strategy, and overall customer satisfaction. Try Inform AI today at [informreviews.net](informreviews.net)! 🚀 Turn your reviews into actionable franchise growth strategies!

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