4 Big Mistakes ORM Managers Make When Managing Google Reviews (And How to Avoid Them)

What is Google Review Management, and why do we care?

Google Review Management is the process of monitoring, responding to, and leveraging reviews left by customers on Google that can help build and protect brand reputation. It’s important for your business to manage its reviews well, though even the pros slip up sometimes. Here are 4 common mistakes ORM managers can make—and tips to help you steer clear of them.

Ignoring Negative Reviews

Ignoring negative feedback is a big no-no. When you don’t respond to a bad review, it makes customers feel like you don’t care about what they have to say. Always take the time to respond, apologize if necessary, and offer up solutions. You’d be surprised how often a good response can turn a negative situation into a positive experience.

The Rules For Google Review Policy: Don’t Break Them!

Google has pretty strict rules when it comes to reviews—things like fake reviews, spam, or inappropriate content can often get flagged. ORM managers might skip the fine print, which can cause problems with your brand down the road. So make sure you’re in the clear by following guidelines when you manage Google reviews.

Not Using Positive Reviews Enough

Positive reviews are like gold, but a lot of ORM managers don’t make the most of them. So don’t just let them sit there, show them off! Sharing your glowing reviews on your website or social media builds trust and attracts new customers.

Over-Automating Responses

Automating responses can be a time-saver, but using the same generic reply over and over can feel super impersonal and fake. That’s why you should take a minute to personalize your replies, whether it’s a thank-you for a positive review or a thoughtful response to a negative one; your customers will appreciate the effort.

Avoiding these mistakes will help keep your online reputation strong and build better relationships with your audience. Google review management doesn’t have to be complicated. Just make sure to stay engaged, follow the rules, and make the most of your feedback.